Privacy policy
This Privacy Policy describes how Balboa Fashion LLC (“we”, “us”, “our”) collects, uses, and shares your personal information when you visit or make a purchase from balboafashion.com (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information,” and we collect it using cookies, log files, web beacons, tags, and pixels.
When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.” When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
How we use your personal information
We use the Order Information we collect to fulfill orders placed through the Site (including processing payment, arranging shipping, and providing invoices and order confirmations), to communicate with you, to screen orders for potential risk or fraud, and—when in line with your preferences—to provide you with information or advertising about our products or services. We use Device Information to help screen for potential risk and fraud and to improve and optimize our Site.
Sharing your personal information
We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses Personal Information at https://www.shopify.com/legal/privacy. We also use Google Analytics—read more at https://policies.google.com/privacy and opt out at https://tools.google.com/dlpage/gaoptout. We may also share your Personal Information to comply with applicable laws and regulations, to respond to a lawful request, or to otherwise protect our rights.
Behavioural advertising
We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. You can opt out of targeted advertising via Facebook (https://www.facebook.com/settings/?tab=ads), Google (https://www.google.com/settings/ads/anonymous), and Bing (https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads), or through the Digital Advertising Alliance at http://optout.aboutads.info/.
Your rights
If you are a California resident, you have the right to access the personal information we hold about you, to request that it be corrected or deleted, and to opt out of the sale of personal information. If you are a European resident, you have the right to access, correct, update, or delete your personal information; we process your information to fulfill contracts with you or to pursue our legitimate business interests. Your information may be transferred outside of Europe, including to the United States. To exercise any of these rights, contact us using the details below.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at sales@balboafashion.com or by mail at:
Balboa Fashion LLC
Attn: Privacy Compliance Officer
1016 Towne Ave, Unit 123
Los Angeles, CA 90021
United States